Since 1961, we've been committed to
creating positive change that goes beyond business. Discover how we're building
a more sustainable, equitable world through our CSR initiatives.

Our Four Pillars of Impact

Reforestation Initiative

Every purchase includes seed paper to help plant native
trees and restore ecosystems

Current Impact

50,000+ trees planted

Goal: 100,000trees by 2025 50%

Women Empowerment

90% of our workforce consists of women,
with leadership roles held by women

Current Impact

900+women employed

Goal: 1,000 women by 2025 90%

Elder Cow Care

Supporting elder cow shelters by using
natural by-products in our formulations

Current Impact

15shelters supported

Goal: 25shelters by 2025 60%

Sustainable Production

100% charcoal-free, eco-friendly
ingredients sourced through fair trade

Current Impact

Zero carbon footprint

Goal: Carbon negative by 2026 85%

Our Partners in Change

Enviromental Partner

Green Earth Foundation

Collaborating on reforestation projects across 12 states in India

25,000 trees planted together

Employment Partner

Women's Cooperative Society

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Training and employing women artisans inrural communities

Animal Welfare Partner

Gau Seva Ashram

Supporting elder cow care and utilizing
natural by-products sustainably

800+ elder cows cared for

Supply Chain Partner

Fair Trade Alliance

Ensuring ethical sourcing and fair wages
throughout our supply chain

100% certified fair trade

Our CSR Journey

2015
Launched CSR programs

Started our journey towards social
responsibility

2016
First reforestation project

Planted 5,000 trees in Rajasthan

2018
Achieved 80% women workforce

Major milestone in women empowerment

2020
Carbon neutral production

Eliminated carbon footprint from
manufacturing

2022
Elder cow shelter partnership

Started supporting 10 cow shelters

2024
50,000 trees milestone

Reached major reforestation goal

UN Sustainable Development Goals

Our CSR initiatives are aligned with the UnitedNations Sustainable Development Goals, contributing to a better world for all.

No Poverty

Creating employment opportunities in rural areas

Gender Equality

90% women workforce and women leadership

Decent Work

Fair wages and safe working conditions

Responsible Consumption

Sustainable and eco-friendly production

Climate Action

Carbon neutral operations and reforestation

Life on Land

Biodiversity conservation and tree planting

Measuring Our Impact

50,000+

Trees Planted

↑ 25% this year

900+

Women Employed

90% of workforce

800+

Elder Cows Cared

15 shelters

Zero

Carbon Footprint

Carbon neutral