
The name "Fragrance of Virtue" draws inspiration from the profound teachings of Buddhism. Unlike the fragrance of Flowers that drifts with the wind, our Fragrance of Virtue (Good Karma and Dharma) spreads in all direction. Embrace Fragrance of Virtue Incense, and together, let's create a fragrant cycle of life that nurtures the environment, safeguards the cows, and elevates our spiritual experiences.
Welcome to Fragrance of Virtue, where we specialize in engineering a wide range of incense products, including agarbatti, Dhoop batti, dhoop cone and cups, natural resins, dhuna powder, kapoor, and puja-related items. Our carefully crafted incense is designed for use in puja rituals, meditation, healing, aromatherapy and creating a fragrant environment.

Our Diverse Product Range: Infusing spaces with Virtue and Grace
We Engineer Incense: At Fragrance of Virtue, we engineer incense with a legacy that spans generations. Drawing on the expertise of our parent company, pioneers in incense production since 1961, we have mastered the art of crafting captivating fragrances. Our incense is meticulously engineered, utilizing techniques passed down through the years. What sets us apart is our commitment to innovation – our incense is charcoal-free, ensuring a pure and authentic aromatic experience. With roots deeply embedded in the rich tradition of incense crafting, we bring you a collection that seamlessly blends heritage with contemporary quality. Welcome to a world where fragrance is an art, and each incense stick is a testament to our commitment to excellence. (pic2)
I'm sensitive to artificial scents, but Chandan Agarbatti is a game-changer for me. The natural sandalwood fragrance is gentle and doesn't overwhelm my senses. I'm thrilled to have found an incense that I can enjoy.
The calming aroma of Sai Flora Agarbatti is like a breath of fresh air in my home. It's become a part of my evening routine, helping me unwind and relax after a long day.
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Welcome to Fragrance of Virtue Incense company, where we've turned compassion into fragrance. In India, where over five million stray cows roam, causing accidents, we found a solution. We help provide shelter and care for these gentle creatures and transform their byproducts into aromatic incense products.
Our products not only carry divine fragrances but also tell a story of empathy and sustainability. But that's not where the cycle ends. With every incense purchase, we give you a magic seed paper— symbolizing our dedication to nurturing a green revolution and sowing the seeds of positive change and a promise of life. Plant it to participate in the green revolution. Every incense stick you light illuminates a path towards a more compassionate and sustainable world.
Vision: Our vision is to illuminate incense and bring colourful fragrant joy in the world, creating a sustainable and compassionate ecosystem where every incense product tells a story of care, from cow to creation.
Mission: Fragrance of Virtue Incense is on a mission to safeguard stray cows, transform waste into resources, and offer products that not only enhance your spiritual, meditative and aromatic journey and festive practices but also contribute to a greener, healthier planet.
Pure Ingredients:We use only the finest, all natural ingredients, free from harmful charcoal, ensuring a guilt-free experience.
Positive Influence: Our thoughtfully crafted scents inspire positivity, mindfulness and virtuous living.
Eco-Conscious: We are dedicated to environmental stewardship, practicing sustainability from sourcing to packaging.
Ignite Virtue with every stick: Light one of our Incense product and fill your space with goodness and positivity.