About Us

Fragrance of Virtue: 

Fragrance that speaks to your soul

The name "Fragrance of Virtue" draws inspiration from the profound teachings of Buddhism.

Unlike the fragrance of Flowers that drifts with the wind, our Fragrance of Virtue (Good Karma and Dharma) spreads in all direction.

Embrace Fragrance of Virtue Incense, and together, let's create a fragrant cycle of life that nurtures the environment, safeguards the cows, and elevates our spiritual experiences. 

Welcome to Fragrance of Virtue, where we specialize in engineering a wide range of incense products, including agarbatti, Dhoop batti, dhoop cone and cups, natural resins, dhuna powder, kapoor, and puja-related items. Our carefully crafted incense is designed for use in puja rituals, meditation, healing, aromatherapy and creating a fragrant environment.



Embodying Virtue, Sustaining Harmony

Welcome to Fragrance of Virtue Incense company, where we've turned compassion into fragrance. In India, where over five million stray cows roam, causing accidents, we found a solution. We help provide shelter and care for these gentle creatures and transform their byproducts into aromatic incense products.

Our products not only carry divine fragrances but also tell a story of empathy and sustainability. But that's not where the cycle ends. With every incense purchase, we give you a magic seed paper— symbolizing our dedication to nurturing a green revolution and sowing the seeds of positive change and a promise of life. Plant it to participate in the green revolution. Every incense stick you light illuminates a path towards a more compassionate and sustainable world.

Driven by the belief that the fragrance of virtue knows no bounds, we have crafted a unique space for conscious individuals seeking to embrace the colourful beauty of our eco-friendly incense products. Our packaging, crafted in sustainable tree bark design, is a testament to our commitment to reducing our ecological footprint. Our offerings are not merely scents, but evocations of joy, woven with the compassion for animals, dedication to sustainability and the celebration of the green revolution. Every step we take is guided by the reverence for nature, the pursuit of goodness and compassion, and the vision of creating a world teeming with harmony and vibrant colors.

Mission and Vision: Celebrating Sustainability and Virtue

Vision: Our vision is to illuminate incense and bring colourful fragrant joy in the world, creating a sustainable and compassionate ecosystem where every incense product tells a story of care, from cow to creation.

Mission: Fragrance of Virtue Incense is on a mission to safeguard stray cows, transform waste into resources, and offer products that not only enhance your spiritual, meditative and aromatic journey and festive practices but also contribute to a greener, healthier planet.

Our Pledge

Pure Ingredients:We use only the finest, all natural ingredients, free from harmful charcoal, ensuring a guilt-free experience.

Positive Influence: Our thoughtfully crafted scents inspire positivity, mindfulness and virtuous living.

Eco-Conscious: We are dedicated to environmental stewardship, practicing sustainability from sourcing to packaging.

Ignite Virtue with every stick: Light one of our Incense product and fill your space with goodness and positivity.

Our Diverse Product Range: Infusing spaces with Virtue and Grace

We Engineer Incense: At Fragrance of Virtue, we engineer incense with a legacy that spans generations. Drawing on the expertise of our parent company, pioneers in incense production since 1961, we have mastered the art of crafting captivating fragrances. Our incense is meticulously engineered, utilizing techniques passed down through the years. What sets us apart is our commitment to innovation – our incense is charcoal-free, ensuring a pure and authentic aromatic experience. With roots deeply embedded in the rich tradition of incense crafting, we bring you a collection that seamlessly blends heritage with contemporary quality. Welcome to a world where fragrance is an art, and each incense stick is a testament to our commitment to excellence. (pic2)

Introducing our curated collection of incense products, embodying a commitment to purity and sustainability. Elevate your rituals with our charcoal-free incense sticks, dhoop sticks, cones, cups, Pooja Powders, camphor and Natural resins- crafted from natural ingredients. Embrace the essence of virtue and ethics as our incense enrich your spiritual practices. With fragrances inspired by nature, our products not only ignite a sensory journey but also support sustainability through eco-friendly packaging. Experience the harmonious blend of tradition and eco-conscious choices, making every ritual an ethically crafted celebration of spirituality. (pic 3)

Our Parent Company: A Legacy of Quality and Expertise

Fragrance of Virtue is an extension of Singapuraship, our parent company founded in 1961, renowned for its expertise in engineering incense using pure natural resins and cow by-products. The expertise and commitment to quality control that has been the hallmark of Singapuraship for decades underpin the essence of every agarbatti that carries the Fragrance of Virtue label. Emphasizing the use of cow by-products reflects our reverence for this revered resource in Indian culture, while our sustainable practices ensure minimal ecological impact.

Our Corporate Social Responsibility

Fragrance of Virtue embodies CSR by promoting reforestation through magic seed paper, honoring old stray cows, advocating against animal cruelty, and championing women's empowerment with a 90% female workforce.

Championing Diversity: Empowering Women in the workforce

Empowering Fragrance: Where Scent Meets Strength at Fragrance of Virtue: At Fragrance of Virtue, our commitment extends beyond crafting captivating scents; it encompasses empowerment and equality. Over 90% of our skilled workforce comprises strong and resilient women, embodying the spirit of progress and resilience. By choosing our aromatic indulgences, you're not just enhancing your surroundings; you're contributing to a journey of empowerment. Join us in celebrating the power of scents, the strength of women, and the art of mindful living. Welcome to Fragrance of Virtue – where fragrance meets empowerment, and every moment becomes extraordinary.